Custom Varsity Jacket

WEAR YOUR LEGACY.

You don’t buy a varsity jacket to blend in. You buy it to own the room.

At Urban Finery, we have reclaimed the classic American silhouette and injected it with modern luxury. We don't do "off-the-rack." Every jacket is a collaboration—a singular piece of art tailored to your exact specifications.

We trade in premium heavyweight wools, buttery genuine leather sleeves, and high-density chenille patches that demand attention. Whether you are building a brand, rep'ing your city, or defining your personal style, we build the armor that tells your story.

This is the finery you’ve been waiting for.


Don’t just take our word for it. Look at the craftsmanship.Below is a curated selection of bespoke pieces commissioned by our most exclusive clients. Note the stitch count, the leather quality, and the color matching. Use these concepts as fuel for your own design, or challenge us to create something completely new.

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